Marketing Mobile Text Message

In today's world, a customer will jump at the opportunity to do something good for the environment. This is especially true when it doesn't require much effort from them. I think most of us would be willing to receive a promo code to our cell phone in comparison to a bunch of junk mail at home that fills up our mailbox and usually gets tossed in the garbage and then finds its way to our landfills!

There is also another advantage over traditional advertising. I call it the on demand factor. This makes it a must strategy for restaurant owners or businesses that operate in a daily entertainment industry.

Here is an example of the on demand marketing factor. Let's say you own a restaurant. You expect the coming weekend lunch crowd to be slow due to an event in the area during that time of day. So, you have a message sent out to your mobile list letting them know they can get a free appetizer at lunch - but for this weekend only. You do this two hours before lunch to a hundred people on your list. Then an hour later you decide that the response wasn't enough to fill the seats up completely and you believe you will have a few open seats. So, you quickly have another message sent to another hundred people.

The result:

An hour later you have a small line at the door. You managed to let your customers know about your special for the weekend only. You also filled the seats and maximized your business without over promoting. You wouldn't want customers that would have come to your restaurant without a promo code to be turned away due to an extra-long wait.

On demand marketing lends itself to maximum flexibility in timing and number variations. There is no other marketing strategy that has this type of on demand capability. I wonder what happened to the other restaurants in the area that didn't have a mobile marketing strategy.

To this point we have only targeted existing customers. You can build your customer base in a more powerful way. All of the traditional marketing methods still work and can augment your mobile marketing strategy. It is important to not be tied to other marketing channels for all your marketing needs.

One reason to not be handcuffed to traditional marketing channels is that they dictate to you the options and the cost for advertisements. Most of them can be expensive because of the media that must be designed for the ads. The biggest factor is that the consumers of a particular media channel belong to that media company. But as a mobile text marketer, you can place your mobile text campaign word on printed ads, radio ads, and TV ads. This will enable you to capture more leads. When the consumer opts in to your mobile marketing list, you can then market to them over and over without paying the original media company another dime.

Building a list is one of the most important business strategies you can have. A mobile marketing list is the most effective.

Mobile text marketing may not work for every business. There are a few businesses where this strategy is very exciting. Here is a list of some businesses that could benefit:

1. Restaurants
2. Salons & Spas
3. Bars & Night Clubs
4. Florist
5. Theaters
6. Vacation Rentals
7. Events and Nightly Entertainment
8. Department Stores
9. Any service that the consumer does regularly
10. Most business that advertises a lot.

As you can see there are a lot of businesses that could save money on their advertising expenses while increasing their ROI.