Tools To Build Your Website

First, we're going to need a domain name - if you want to be fancy and get a nice .com feel free to head to Go Daddy, and register one. However, most of the good names are taken, and the one I have works just as well. Eventually we'll run out of .nets and .coms, and everyone will have to go to other extensions realizing they are exactly that.. since anyone can register a dot com they don't win much with me in the way of credibility. There is no 'real business' or 'trustworthy individual' application.

 There are plenty free domain names you can get, but most are long and rather ugly. Mine is from a website called uni.cc (www.uni.cc) if you aren't googling it already. You can choose to have your freebie hosting forwarded or do a real deal DNS update which many free domain hosts don't offer. They are ad free, and only ask you place a small button on your page (like the one at the bottom of mine) stating you are a member of the uni.cc network. I like this site best, but there are plenty others you can grab up with extensions like .co.nr, .zap.to, ect.

Okay, we've got a free name! Next on our list is web hosting.

Webhosting

Since I've not got around to the other project i've reminded myself about (Home server/media center) it's time to get some free hosting! I've found many hosts; some better than others. Here's my top list for you to pick from!

#1 Freehostia (www.freehostia.com)

* Disk Space: 250 MB
* Traffic 5Gb
* 2 Domains
* 1 MySQL Database
* Their ads? No
* Your ads? Yes
* Custom 404 Pages

#2 Awardspace (www.awardspace.com)

* Disk Space: 200MB
* Traffic: 5GB
* 2 Domains
* 1 MySQL Database
* Their Ads?: No
* Your Ads?: Yes

The above listed providers have many other features available. There's one thing I dislike about Awardspace.. if a visitor encounters an error on one of your pages they are directed to the providers homepage with no back link or explanation for the error! I went with Free Hostia since I can edit my own 404s. However, you can get more space, traffic, ect. by allowing ads - That opens up your options a lot, but this should be fine for a personal page.


Html Editors

Now that we have a place to park we need to get ourselves a car! Usually webhosting editors leave much to be desired if you're not an html wizard, but fear not. You can download many external programs to make this task much easier for you! If you are not very good at html you'll want something with a WYSIWYG(What You See Is What You Get) editor. There are plenty of these out there both commerical and open source.

I'm using Kompozer (www.kompozer.net) for my editing needs. You can open an existing document, or create a new one. If you have any experience with simple html at all this program will serve you well. For more advanced users you can edit in raw source code, there's a preivew button, view in browser option, ect. ect. All for zero dollars.

There are many other options that offer trial periods or 'restricted versions such as FirstPage, Coffee Cup, ect. I was using firstpage, but it started crashing on me as soon as they added the teaser wanting you to buy their full version..Don't know if they've fixed it or not since then, but you can check it out.


RSS, and updating feeds
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The newest thing i'm playing with is what you're reading! I wanted an easier way to do site updates, and integrating a blog seemed a great way to go. I messed with some things, and decided I like blogger the very best.

If you'd like to use blogger (www.blogger.com) on your website - I've found FTP to be the easiest way for me.

1. Go to your blogger homepage.
2. Click the Settings tab--- > Select "Publishing"
3. Choose the 'Publish via FTP option.


Now you need to enter your upload information. The FTP server information will be given to you somewhere on your host's page. You'll need to enter..

1. Your host's address FTP server address
2. Blog url (Enter the homepage address if you want the blog there.)
3. Enter the FTP path (/www.yourpage.com/ for the homepage.)
4. Enter your FTP Username and Password.

You can leave everything else alone - As they don't need to be edited to get it working. Click save, and blogger will ask if you want to republish. If you have blogs posted already click 'yes', and they will be uploaded to your webpage instead of blogger's pages.

If you want to change your site's front page content you can visit blogger, and post as normal. When you publish your site will get some new content for your visitors! There's an option to subscribe, view archives, recent posts, ect. So if your friends, family, co-workers, ect. are fans of google reader like I am they can subscribe to your webby, and be notified when you post something new!

Search engines
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Something else that's a little irritating to find is a search engine. One that will send results of YOUR site, and not results of others from google. Most of them want some massive monthly, yearly, first born, fee to use theirs or you need the technical know how to code your own.

There are several free ones you can use. Google themselves make a site search - Though there's was not working well for me for some reason. So I went with Free Find (www.freefind.com). All you do is sign up, paste the code, have them spider your site, and you have a search for your site.

It'll search all the pages you have, and collect results for your users if you have lots of blogs or files to look through. They offer this service ad free save one banner/small text ads on top of the results page which are not very obtrusive.


enjoy and let comment.

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How To Build A Making Website

Before you get the wrong idea, let me clear the air about how I make money from the web. HappyJoblessGuy is NOT about earning money from some online pyramid schemes. It is not about Multi-Level Marketing (even though I have no issue about people earning through MLM). It is not about online forex trading. I am going to show you an honest way of generating income from the web but it's going to involve a degree of hard work from you. For sure, nothing comes easy, and that includes building a machine that makes money online.

Do not have your website hosted by PBase, Tripod, Blogger, even though it can be done an hour. If you intend to earn serious, long-time income, that is not the way to do it. You want something that is 100% your own. Once you have your own website (not an account with Blogger, PBase, etc.), you will realise the amount of freedom in your hands.

If you were to ask me, what are the tools you need to build a great website, I can count them with the fingers of one hand. You can hire a web programmer to build a whole website for you, bypassing the need to be acquainted with any tool. But to own a really great website, I would urge you to do it yourself. You can't be the captain of your own ship if you can't tell stern from starboard. I have received emails from people asking to give them personal coaching. I am sorry, but I do not have time to do that, even if you're willing to pay me money.

In the next five pages of this chapter, I will go through each essential tool one by one. At the end of this chapter I will recap what we have learned. You will realise, if you haven't yet, that earning a living without holding a job requires you to learn skills that you may not have learned before. On the other hand, you may have built many websites, and are wondering what's new that I want to share. Once again, I urge you to be patient as the topics are developed.

Now, without further ado, let’s look at the 5 Essential Tools:

The first tool you need to build a great website is a HTML Editor.

A HTML Editor is a software application to write web pages. There are several brands in the market, including Microsoft Frontpage, Adobe Dreamweaver and so on. Personally I would encourage you not to use Microsoft Frontpage, as it tends to add proprietary codes to your pages, making it difficult to be edited with a different HTML Editor. The one I use is called Homesite, also from Adobe. I learned to write webpages with Homesite.

With a HTML Editor, you write the content of your pages by keying in the HTML Codes, and then checking it with the Preview function. If you do not have a HTML Editor presently installed in your computer, I strongly suggest you get one immediately and start fiddling with it. Get used to all the functions. Learn what to click to make the text bold, italics, underlined, etc., how to hyperlink, how to insert picture, and so on. A good HTML Editor does a lot of work for you, so that you can concentrate on putting together a great website. It doesn't matter which one you use, as long as you get familiar with it.

The second Essential Tool you need is knowledge of HTML Codes.

As mentioned in the previous page, you need to learn coding. To be exact, HTML Codes. HTML Codes are instructions you tell the Internet how you want to format your webpages. The basic HTML codes you need to know are:
• Title
• Body
• Head
• Html
• Headers (H1, H2, H3, etc.)
• Bold
• Italic
• Underline
• Hyperlink
• Table
In addition to the above, it would do you good to learn how to format size and colour of your font, background, border. More advanced features such as CSS would be helpful too, but are still all together very easy, that even a dummy could learn it (so if you have to, find a book for dummies and learn all about it).

The third Essential Tool is a Domain Name.

The domain name, also called the hostname or sitename, is the basic name of your website. For example, www.happyjoblessguy.com. As you probably have known, the domain name has an ending such as .com, .net, .org, etc. To use it to earn an income, I would suggest you go for .com. It is the most popular, hence, the most difficult to get. Nonetheless, you should try to get domain names with .com.

You probably will not get the first domain name of your choice, and will need to try a few times before landing on one that is still available. This is a very important exercise, so take all the time you need.

Registering and keeping a domain name will cost you approximately US$10 per year or even lower. That is peanuts if you can earn the amount back. For now, look for the domain name but don't register it yet. Instead go to Essential Tool #4 to read about Web hosting.

The fourth Essential Tool is Web hosting.

To get web hosting means you rent space on a server that will host your website. You do not need to purchase a server - you don't even need to know how a server works. All you need to know is that you need to host your website on it. The Webhost provides you the space and the interface for you to manage your website.

Think of web hosting as a safe deposit box, and the domain name as the safe deposit box number. When you register for web hosting, you are buying space in a safe deposit box. The amount you pay should determine the amount of space you need. For that reason, the web hosting fee is directly related to the amount of space you purchase. The safe deposit box number remains the same, regardless the amount of space you use. In a similar sense, the fee for domain name is fixed regardless the amount of content you have on the web.

When you start your website, the amount of space you need will most likely be pretty low, less than 1GB, so do not pay for a lot of space that you are not going to use. You can always buy more space as your needs grow. If you pay for 5GB per year, and throughout the course of that year, you never use more than 1GB, then the balance 4GB is money wasted.

The fifth and final Essential Tool you need to build a great website is an FTP Software.

An FTP Software is an application that enables you to transfer data from your computer to your website on the Internet, and vice versa. There are many other ways to do it, including using an online interface provided by your webhost, but usually, using an FTP Software is the swiftest way.

The FTP Software allows you to upload new pages to your website as well as update existing pages. The FTP Software that I use is called WS FTP, which stands for WinSock File Transfer Protocol. To download it, google "Free FTP Download" to see what comes up.

In the next chapter, we will look at Building a Profit-Making Website. As of now, I want you to be familiar with the five Essential Tools in this chapter. Please go ahead and register your web hosting and obtain your domain name, but once again, let me urge you to give the domain name a good thinking through before decided which. If you choose a wrong one at the beginning stage, fine, it only costs another US$10 or so to register another. But you need to make sure it is a domain name you want to own for years and years to come. Who knows, one day you may even sell that domain and the whole web business for $1 million? So, choose carefully.

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Before blogging Learn how to shop

Marketing stationed at the forefront of the planning process for any successful blog. Whether you are aiming to identify purely personal, professional or identify the utmost profit, you definitely need to Blog readers attend regularly.

Entries like any product or service; are also viable "for sale". You while to convince readers blog tracking Bmdaoma, have sold it, "Code." If you want accuracy: blog content.

How to choose the right chip readers to your blog, how to target and how to maintain them? The answer at the science of marketing. The shorter and easier ways to understand marketing is a book, "Marketing for all" to the blogger Rauf Shabayek.

In this book, detailed in two parts, streamlined interesting to find the most important aspects of marketing with a distinct set of successful stories in the world of marketing.Marketing as defined Shabayek is "a way to increase revenue obtained from a business." Well, should not necessarily be working commercially. Marketing science tries to understand and control the total motives choices of individuals and groups towards products, certain ideas and personalities.

Marketing is a series of operations (including planning, publicity and distribution) aims to create a relationship between the producer (of ideas, goods or services) and the consumer.Marketing a protracted process aimed at creating a client (consumer) and keep it (satisfy) with achieving the desired objectives (profit material or moral).How to benefit from marketing to create professional blog?Generally speaking, marketing allows you to:

    Identify a clear goal of the Code.
    Sort slices readers then select Preferences (category) as potential.
    Determine the needs of this segment: the content they need to look for in the Code.
    Determine how readers of the blog: (cross-feed tracking, mail, participate in discussions ...)
    Determine Blog disproportionate with content and class readers and the way people use a blog.
    Planning and implementation of advertising and promotional campaigns for a blog.
    Choose the form of "profiteering" the right of the Code: advertising, the provision of free side-content, marketing your services, build your person


That's not all. Sea marketing permanent renewal and increase. The only constant is that the marketing teach you how to be different from the others .. To succeed.

In the book "Marketing for all" find enough to satisfy your curiosity now, crown more than the return, in the coming topics, to talk about planning and marketing strategies Blogs professionally successful.

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SEO TechniquesTo Increase Visibility Of Websites

Search Engine Optimisation (SEO) is the process that helps business websites to get high visibility on search engines. The primary goal is to help businesses get top position on the search engines and to build their customer base.

If you are starting up an online business & trying to get your website ranked high on search engines, it is very important to know how the search engines crawl your site and how to encourage the search engine spiders to index your web pages to the top positions. At Enlightenment Business Solutions, we specialize in search engine optimization for small business owners who don’t have access to the resources and revenue that’s available to the big corporations, and we can cost-effectively show you ways to position your site And with 85% of prospects now shopping online versus offline, having a high SEO ranking adds up to some serious revenue. Here are three top Search Engine Optimisation Techniques that can easily get your website ranked high on search engine results.

1. Search Engine Optimisation (SEO) – This is the process which helps to rank your website or business organically in search engines. This technique helps to increase the visibility of your website so that more people are aware of your business, products, services and location etc.

2. Pay Per Click (PPC) – Pay per Click service is another type of organic SEO where you have to pay either per click or per impression. In this process advertisers typically make a bid on keywords phrases relevant to their target market.

3. Social Media Optimisation – Social Media Marketing is a process through which your website is made popular on social networking / media sites such as Facebook, LinkedIn, Multiply, Twitter etc. It is a widely used technique to build visibility and generate awareness for your website or business among user groups interested in your business model.

Apart from these if you want to know more search engine optimisation techniques please visit Enlightenmentbusinesssolutions.com where we have a free SEO webinar and social media marketing webinar available to give you everything you need to help increase website traffic and boost your sales!

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How to Get Into International Marketing

Marketing is a field that is essential for the success of a company. It is the tool by which a product or service offered by a company is presented to the consumers. As the company prospers it tends to branch out and expand to new places. Earlier the trend was to set up new branches all over one’s country. But now, one is rarely satisfied with so little. A company is considered to have truly become successful when it has achieved a global status. This means that a company or organization has branches in various countries and places. Thus marketing jobs too are expanding too, to encompass the whole world.

International marketing jobs are very lucrative especially if you enjoy travelling. The jobs may be hectic, and you may have to fly at all hours but the real charm of the job is in the new places and experiences that you get to enjoy. To get into an international marketing job, there are a few traits that you require.

International marketing jobs are even more demanding than regular marketing jobs and hence the top-notch employees are channeled into international marketing. It requires special skills to juggle a lot of things and handle pressure in strange places. You need to keep exercising your creativity and come up with ideas that are sure to be a hit no matter where you go. Think global only then can you be successful in an international marketing job.

No matter how attractive the job or the package is, it might be irksome to have no fixed hours. You may have to be at the beck and call of your job 24-7 and may not have much time for other things. this might become exhausting after a while and the lack of any roots may be unsatisfactory.

When you are catering to the global market a great personality is a must. You need to be a charmer in order to cut deals before an international audience. You need to be in your best spirits and give your all, all the time. To impress foreign delegates you need good deal of charm and an exuberant nature. At the same time you should be professional at all times and never relax, even for a moment.

To be successful in the international market you need to be knowledgeable and well updated in current affairs. Your knowledge base must be well up to the times. You also need to know a smattering of multiple languages. 

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SEO for Your Business

To make an impact in today’s business, your company needs to have an online presence. SEO service is the leading way to market and get your business attention, by bringing more traffic to your site than any other way. Understanding how these services work will be beneficial when it comes time to put together a comprehensive online marketing plan.

SEO is also known as search engine optimization. Search engine optimization works for your company by getting you visibility on all the major search engines, including Bing, Google and Yahoo. SEO’s main job is to get your business natural high rankings with keyword searches. This will get users to click on your link bringing organic traffic to your site, and getting you results.

Getting you ranked on first page search engines entails a fair amount of work. This work includes for just a couple of examples: creating unique content for your site and linking. The idea behind this is to consistently make your site relevant enough for keyword searches. Writing unique original copy is the quickest way for your site to get indexed. Linking is also another quick way to get the attention of Bing, Google and Yahoo. When your site is linked by another reputed business, it helps the search engines find you. Linking content with actual keywords will also help your business in big way.

There are a number of other SEO additional services that will only help when you need to get the online visibility that your business deserves. Those can include; maps, and Superpages.com set ups, sitemap submissions, and meta tagging.

You will never have to pay the search engine companies to get naturally ranked, but there are guideline inclusions that must be followed. Hiring expert, professional SEO management services to help your business follow these guidelines and all other aspects of search engine marketing is always recommended. Let the experts focus on your search engine marketing so that you can focus on your day-to-day business.

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step's guide in branding your business

The most important step to effectively do brand development is to create a logo that conveys a message behind the business to everybody all over the world. Its essence is to do corporate branding for your business. It is a way of devising a functional representation for a company and the company’s name.

Probably, you already have a design in mind about how you would want your logo to look best when displayed for your corporate branding. However, you may need to consider the step by step guide and pointers discussed below to make your overall brand development into a reality.

Brand development and guide

• Find an experienced team and trusted team that offers services of brand strategies. Look for a team that has previous works similar to the type of corporate branding that you want. Reading on some of their positive testimonials as a host can also help you make your choice.

• Present any specific design, color, and fonts that you might want to integrate into your logo design to your brand strategist.

• Make use of bright colors reasonably! It may attract more attention; however, if taken to its extremes, it can be flashy, informal and overbearing.

• Make your logo very simple and uncomplicated without ignoring creativity. Too much complexity only leads people to confusion and detracts them from the real purpose of the logo. Moreover, resizing and replicating it may become difficult for you.

• Your logo design for corporate branding should be created in a manner that it can be used on different platforms without affecting its vivacity in terms of the appearance. It should always deliver the same message for your business no matter where it is placed; whether on brochures, websites, or billboards.

A list of don’ts

A perfect corporate branding takes time to develop. You cannot achieve it overnight. It needs proper guidance, nurture, and strategic expertise. Thus, here is a list of some don’ts that you may need to consider:

* Don’t make your business services or products your actual company brand. Your company brand should be the spokesperson of your products or services. It should drive your business to its greatest heights.

* Don’t make your company logo your company brand. Your logo should describe what your company brand stands for.

* Don’t create a logo design that is apparently in line with the newest designs. It may no longer look appealing after 10 years and will just give an out of date impression on your business identity.

Hence, bear in mind that a company logo is a piece of information that serves as a reminder of a particular brand. For instance, logos for Apple, Google, Puma and Nike, they all convey dimensions about their brands in one glance and their elements are clean, simple, eye-catching, effective and memorable. These are the types of corporate branding that you need; something that creates basic introductions and carries your business name wherever it goes.

by Lord Alio

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